Analytics Manager - CRM

Permanent 

Up to 75,000 + Pension + PMI + ShareSave + 6.6 weeks holiday (Hybrid 1 day Per Week in office)
Southampton, Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Senior Analytics Manager and you’ll be a big part of this. 

Role Purpose: Reporting into the Senior Customer Analytics Manager within the Customer & Data Team at B&Q, the Analytics Manager will be responsible for delivering high quality analysis and insights, answering complex and diverse questions from across the business. They will interact with a varied group of stakeholders to drive up the understanding of customers across the organisation, helping to shape our future strategies, improve customer experience, deepen engagement, drive revenue, and improve business efficiencies across both B&Q and TradePoint.

• Responsible for analysis related to understanding customers, CRM & Loyalty, marketing performance, and broader retail Insight requirements.
• Lead the planning, prioritisation and delivery of analytical work, managing the backlog using Agile practices and making clear trade off decisions across competing demands.
• Lead a functional area of analysis within the team, while also supporting the wider set of deliverables across the business by identifying opportunities and making informed recommendations.
• Run complex and high value analysis, forecasting and set the analytical bar for your domain through robust methods, clear recommendations and strong commercial judgement.
• Coach, develop and lead analysts, building strong technical capability, commercial awareness and stakeholder influence. Create a culture of learning, clarity, ownership and accountability.
• Shape and challenge stakeholder demand, translating ambiguous questions into structured analytical approaches. Build trusted relationships and influence decision making across CRM, Marketing, Digital, Commercial and wider teams.
• Ensure analysis drives action, not just outputs. Track adoption and impact, follow through on recommendations and push the business towards decisions grounded in customer value.
• Work closely with Tech, Data Science, DVA and Group Data to apply shared frameworks, align on definitions and governance, and drive consistent, scalable ways of working.
• Bring external thinking to B&Q by maintaining an awareness of analytics usage in retail and other sectors and by keeping abreast of competitor technology and developments.
• Support the growth of new channels, Services, Digital, MarketPlace and Retail Media with key analysis and information.
• Agitate the organisation to make sure we are fully realising the art of the possible and delivering maximum value to B&Q and our customers.
• Build relationships with key stakeholders from across the business and translate their ambitions and goals into analytical challenges.

• You have an extensive analytical background yourself. You can write complex SQL queries and manipulate data using other languages such as Python or R.
• You have proven project leading experience, of leading an analytical team and working in complex matrix environments. You can manage multiple stakeholders, deadlines, and deliverables effectively and efficiently.
• You have experience working within and leading teams using Agile methodologies and approaches. You can apply Scrum, Kanban, or other frameworks to plan, execute, and review your work.
• You have a proven track record of being able to develop and coach highly technical teams. You can mentor, motivate, and empower your team members to grow their skills and performance.
• You have experience using cloud based analytical platforms such as Databricks, Snowflake, Google BigQuery and the like. You can leverage the power and scalability of these platforms to handle large and complex data sets.
• Experience of marketing campaign and CRM design and analysis, working with customer data to find key insights to inform and that drive change within the business. You can measure the effectiveness and impact of marketing activities, optimize customer journeys, and increase customer retention and loyalty.
• You understand fully and can use statistical methods such as hypothesis testing, confidence intervals, and p-values to draw valid conclusions and recommendations.
• You care about Quality Assurance, and lead coding documentation and version control best practices. You ensure the reliability, reproducibility, and reusability of your code and data products. You are empathetic to the importance of Data Governance and good Data Quality.
• You know the basics of and want to explore new realms of customer behavioural analysis and omnichannel personalisation.
• You’ve used tools like Jira/Confluence before for managing workloads and documentation. You can use these tools to organise, prioritise, and track your tasks and projects. You can also create and maintain clear and concise documentation for your team and stakeholders.
• You’re curious: about how things work and getting to the bottom of business problems and data nuances. You ask relevant and insightful questions, conduct thorough and rigorous analysis, and find creative and innovative solutions.
• You understand and maximise the value of analysis and data science, and act with a commercial lens, prioritising the actions and usefulness of outputs. You can translate business objectives into analytical goals, prioritise the most impactful and feasible actions, and communicate the value and benefits of your outputs to the business.
• You’re a skilled storyteller who can bring that value to others, you know numbers don’t always speak for themselves and have excellent visuals to support. You can create and present compelling and engaging reports and dashboards that convey your insights and recommendations clearly and persuasively.

As well as a competitive salary, our benefits package includes:

• Award-winning pension scheme
• Bonus
• ShareSave options
• 6.6 weeks holiday
• Payroll giving
• Employee Assistance Programme
• Shopping discounts
• Colleague wellbeing benefits
  …and much more.

Equality and Inclusion

We welcome applications from all candidates; however, please note that we are unable to provide visa sponsorship for this role, and applicants must have the right to work in the UK. 

We want to ensure that all employees, future employees, and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression, or sexual orientation.

Find out more about us, including the benefits we offer and our community, sustainability, and inclusion projects at bandqcareers.com.

If you require any additional support or adjustments to help you make an application, please contact us at:

• ssorecruitment@b-and-q.co.uk
• recruitment@b-and-q.co.uk